Thursday, October 22, 2009

Jimmy Choo for H&M: I'm already over it

We are still three weeks away from the Jimmy Choo launch for H&M, and I can already tell that it is going to be annoying. I watched the video on the H&M website, and while I was pleasantly surprised by the apparel and jewelry offerings, I wasn't terribly crazy about the shoes and handbags. I've never been a fan of Jimmy Choo shoes (nor Manolo Blahnik), they look like they are made for women who buy a new wardrobe of shoes every season, sort of hoochy/real housewives of Orange County-type styles. And this is coming from a woman who owns a lot of shoes.

The further I checked out the H&M site, I learned the really important information, which resulted in my cold shoulder:  there are only 2 stores in California that will carry the line:  South Coast Plaza and Beverly Center. AND, they had a whole section on the rules for getting access to the shop:

The first 160 people in line on November 14th will get a bracelet which will indicate what time you will be admitted to the store to access the shoes, handbags and accessories. Your bracelet does not guarantee that  you will get any items from the collection. Apparently the clothes which I thought decent will be available to all shoppers at any time.  If you are not one of the first 160, you are free to shop the Jimmy Choo clothes or the rest of the H&M store.  Two hours after the store opens, all customers will be allowed into the area where the shoes, handbags and accessories are located. Customers are limited to purchasing a maximum of one piece of each item (no buying multiple sizes to sell on ebay).

First of all, I'm way too old to be fighting off a crowd for a bracelet.  Secondly, I would rather wait and shop in a civilized manner for the the frontline Jimmy Choo (not that I would buy any Jimmy Choo) when all the department stores start having their sales in November, marking items down to the same price I would be paying for the H&M line.

Hey, but that's just me.  For the rest of you, I've included a link to the official Jimmy Choo page on H&M. I tried to add a countdown clock for when the line goes on sale, but I could not figure it out. Enjoy and good luck!
- alison

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